Solely dedicated to the practice of brand positioning strategy.
It is the only thing we do - it is our true north.
It is the only thing we do - it is our true north.
Oxygen Brand Group is small by design. We are a specialized group of strategic thinkers, creative problem solvers and storytellers united by an enthusiasm for defining perception. Our project engagements are carefully considered, and our teams are precisely curated. This deliberate decision allows us the ability to work quickly, fully immerse ourselves in our engagements, without distraction, and establish the positive team chemistry needed to fulfill our roles as a true strategic partner.
We believe in positioning brands, not products. True brand positioning strategy transcends the physical attributes and features of a product to set a strategic foundation, that competitively differentiates, while defining the reason-for-being. It builds values and experiences fundamental to enduring relationships with customers. It transcends time and can grow with a brand while reaching across multiple touchpoints to engage with customers.
Given the increasing competitiveness of environments, today more than ever, brand differentiation requires exacting efforts in strategic thinking and its articulation to break the cycle of competitive sameness. A strategically designed brand positioning is the most critical element in driving brand success. This is why we are solely dedicated to the practice of positioning.
We focus on helping clients navigate complex, difficult and unconventional brand situations. Our partnerships include clients of all sizes and span many industries including, but not limited to:
We view every client relationship as a true partnership and value the collaborative relationship that is cultivated.
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